You see, I have this grandfather. And he's 91. And for every Christmas and birthday, he sends me a check for $25, and tells me to spend it on something fun.
Because he's my grandfather, and in his head I'm always young enough for $25 to represent a huge windfall. And because he's 91, and when he was my age, $25 would've
been a huge windfall.
In return, I send him polo shirts with sports team logos, and Target gift cards (look, it's what he asked for).
So after my
free premiere issue, I kept getting all these invoices encouraging me to shell out $19.98 for my remaining subscription to the
Sandra Lee Semi-Homemade magazine. And I had this $25 check sitting around the house. And I thought "well, that
would be fun. For me. In my warped, horrible way."
And I also kind of feel like--to my great shame--Sandra might actually be Pop Baker's kind of girl. Except that by his own account, he prefers redheads (which explains how he put up with my grandmother as long as he did and why I have coppery highlights. How she put up with him and I got stuck with this Algonquin schnoz is a whole 'nother story).
Also, I knew that if I didn't shell out $19.98 for my subscription, I'd probably end up shelling out cover price for each individual issue. And then I'd be angry at myself for not just going ahead and getting the subscription. The same thing happened with
SELF and
Soap Opera Digest.
And so I bring you:
I continue to read the Sandra Lee Semi-Homemade magazine so you don't have to.Let's discuss some flaws in marketing right off the bat. First and foremost, I saw the magazine in grocery stores and Borders' locations across the DC metro area
long before I ever received my copy in the mail. And every time I saw it, I would think to myself in a Cartman voice "Goddammit, Sandra Lee! Where's
mah copy of the
megga-zine?"
Ok, sometimes I said it outloud.
And I
clearly got aggravated about its absence. I would rush upstairs to get the mail
first thing every night when I got home from work. And it became so obvious that I was waiting for something that when it
finally got here (late last week), my landlord said "oh look, your magazine came!"
So now I'm that lame. I'm the girl who is KNOWN for waiting anxiously for her
Sandra Lee Semi-Homemade magazine.
I need help.
Second:
Is it just me, or does that look like the exact same picture, just shrunk-to-fit and photoshopped on a different body (with a similar neckline)?
I mean, part of me wants to be charitable and think she's just one of those people who does the same face for a lot of pictures--because God knows, I'm the same way. Just last Sunday, my cousin's wife took a picture of me and her younger daughter and said "oh, you did the cheezy grin again." And I mentally added "the cheezy grin" to the list of things I should try to fix during pictures*.
But the other part, the larger part. .. it's the same goddamn head, right?
Right???Thirdly, you'll notice that in issue 2, we're already down in the recipe count. Issue 1 had 181 ideas and recipes; issue 2 has a meager 179. Badly done, Sandra. Badly done.
Now let's break it down:
1) The magazine opens with yet another letter from Sandra. I suppose we can expect this to be a regular feature. She yaps about how she thinks about us, her "Semi-Homemakers all the time." Then she says this
"I have created a new go-to family for you, called 'Team You.' Every member of Team You is working fast and furious to deliver on the original promise--to be your muse, the magazine that lets you do your day while we do the rest."
I hate this "go-to" nonsense. First she's our "go-to sister" and now her team is our "go-to family?" I already
have a go-to family. It's called "my family--both biological and urban." And I have thousands of go-to sisters. They're called "homosexuals."
And that's without saying anything about the ridonkulousness of "Team You."
2) A feature called "Hello Yellow." It's essentially the same as last issue's "Pink it Up," except it's yellow. There are even some of the same type products, like an "Apron with Attitude" from
laylagrayce.com, which, even at $32 (a drop of $50+ from the overpriced pink number) is still more than the
similar wares from Bambino Amore.
3) Then we have this, which is perhaps the best thing in the magazine, if not the entire universe.
Oh yeah. For a mere $
399, you can "grab your girlfriends and join Sandra Lee in Atlanta for a weekend of Semi-Homemade ideas!"
See, that--
that???--I'm not putting aside my Grandpa money for.
Also, isn't Semi-Homemade supposed to be saving us "time
and money?" How is it saving me time and money to get my ass all the way to Atlanta and spend $399 learning householder tips I already have a TV show, 60,000 poorly written books, and this crapfest of a magazine to tell me about?
4) Another "Shortcut Chic" spread, which tells us how to take shortcuts for things like home decor, centerpieces, and embellishments. Ok, I can see how using a pillowcase as a slipcover for a chair is a shortcut from, like, making one by hand or buying one at Target or something. But I fail to see how wrapping a terra-cotta pot in yarn or cleaning out eggshells to use as tiny vases is a shortcut for anything.
You want a shortcut on your centerpiece? Here's a shortcut:
don't have a fucking centerpiece. You don't need one. Or if you do one, buy some damned flowers and stick them in a single normal vase rather than hyperventilating while you try to blow out four eggs to use as mini-vases.
Then we have a picture of this cake, which will continue to appear again and again throughout the magazine.
. . .which is probably more hilarious if you're as familiar with the Sandra Lee
oeuvre as I am (and as I suspect most subscribers are), and you know that a
very similar cake was featured on a
highly mocked episode a few years back. Again with the retreads. Sandy, you disappoint me.
5) Yay, it's time for our "Supper Savings/5-Day Weekly Meal Planner!" This week, your family will be eating: 1) Salisbury Steak with Parmesan Green Beans and Garlic Mashed potatoes; 2) Spaghetti with Caesar Salad; 3) Pepperoni Pattern Pizza with Spinach and Hearts of Palm Salad; 4) Pork Chops and Apples with Golden Raisin Rice Pilaf; and 5) Shrimp Stir Fry.
On Saturdays and Sundays, your family won't eat. Because if they eat all that salty, preservative laden crap every week night, they'll be morbidly obese in record time.
The recipe from this feature that I've decided to . .. .feature for this issue is Pepperoni Pattern Pizza.
. . .because as far as I can tell, the sole difference between this and the recipe on back of the Pillsbury Pizza Dough Can is this:
"place pepperoni across pizza crust in 5 diagonal lines. Fill in spaces, alternating with olives and mushrooms."
So it's striped. It's striped pizza. But really, as "cool" as it may look (which is not so cool): it's pizza for which you'll have to apologize to at least one of your kids because from the way you sliced it, he only got olives and mushrooms, while his sisters got all the pepperoni.
6) "Serving Sunshine" gives you recipes to "surprise Mom with breakfast in bed." It's a goat cheese omelet and muffins made from muffin mix. My mom would laugh at me if I tried to surprise her with this. And then she'd throw muffins at me. And then she'd sic the dogs on me, but even they would reject me because I was covered in crumbs from crappy muffin mix muffins. And then my dad would say "seriously? You drove 14 hours for this?"
This is where things start to go downhill, and the pieces all start to have horrible, punny titles. For example,
7): Lean on Meat.
GAAHHHHHHHHHHHHHHHHHH. Lean on Meat. As in "you just call on me brother, when you need a friend." Oy gevalt.
Anyway, it's all crappy recipes that help you understand why middle America hates vegetarians and East Coast liberal healthniks. Turkey Burgers. Chicken Spaghetti Bakes.
Oh wait. WAIT. It's not lean or vegetarian at all. It's just beige and fucking awful. Jesus Christ, I would slit my own throat and then allow myself to be gang banged by a bunch of desperate Norm Coleman staffers (who are super bored and non-aroused while waiting for their 9 millionth recount) while I bled out before I ate any of this shit.
8) "Ham it Up." Oh, God, the horrible puns continue. But, on the other hand, I
could use some ideas for what to do with the 9 million pounds of ham that my aunt sent me home from SoMD Easter with. Maybe I'll make a
Ham and Potato Casserole. No, wait, that looks disgusting. Ok, what about a
Ham and Rice Casserole. Um, ok .. . still disgusting. What about a
Ham and Spinach Bake. Totally, totally, super disgusting. And so I eat yet another ham and brie omelet for breakfast, followed by ham sammiches for lunch, followed by ham and fried rice for dinner. Because seriously. . .she sent me home with SO MUCH HAM.
9) "Golden Goodies" features a whole lot of yellow-ish desserts. Among them, the "Lace Cake" made from yellow cake mix and pineapple preserves; the "coconut banana cups" made from pudding, rum extract, and Cool-Whip; "Macadamia Sandies" made from Pillsbury cookie dough and macadamia nuts; "Almond Citrus Bars" made from Krusteaz lemon bars and marmalade; "Lemon Meringue Pie" made of pudding and cream of tartar; the aforementioned maypole cake and the above pictured "Pineapple Cheesecake Trifle" made of canned pineapple and "ready-to-eat cheesecake filling.'
VOM.
I think this has to fall under the "
Joey Tribianni Trifle Rule" we've discussed previously in this forum--an amalgamation of things that sound
GREAT separately ("jam? good! meat? goood!") but cannot help but taste like feet when combined.
Pineapple? Good. Trifle? Good. Cheesecake? Good! But all together now? Not so gret, aktually.
Aaaaaaaand. .. .it's time for.. . .
10) The Semi Homemaker's club. Oh wow, a bunch of Midwestern church picnic recipes that could've never caused embarrassment beyond their Midwestern church picnics were it not for this gawdawful magazine. Yawn.
11) Kimber's Heirloom Easy presents "Shepherd's pie SIMPLIFIED." And we are presented with photographic evidence of Sandra's resentment of her sister:
Seriously, my sister and I talk a) over facebook; b)when we're drunk; and c) when one of us needs family history details to share with our shrinks. And yet I'd never publish a picture that awful of her in my magazine.
Yeah, maybe it helps that she's a 25 year old 6 foot tall goddess with my face but better cheekbones, and so could not take a picture that awful if she tried, but whatevs. Still wouldn't do it.
Anyway, I've never eaten Shepherd's Pie, so I can't comment on the recipes. Maybe I'll make one or both of them. . . .
. . .or I'll drink more wine and watch the
Dancing With the Stars Results show. LT was robbed, yo.
It's
12) Cocktail time! and we get a bunch of recipes for drinks and Chicken Satay. The only thing that appeals to me is the recipe for a "Spicy Bloody Mary," and the only reason that appeals to me is because I recently decided I should invent a similar drink involving carrot juice--for those of us who HATE tomato juice--and call it a "Jaundiced Mary."
13) The "Pantry Perfect/Sandra's Sweet 7" is relatively inoffensive this time. The seven are egg beaters; puff pastry; ready-to -eat cheesecake filling; Athens shells; sugar cookie mix; lemon curd; and sliced almonds. She doesn't suggest doing anything horribly outlandish with any of them.
14) "One Gallon of White" suggests things you can do with a gallon of white paint. They include: painting a dresser; painting a side table; painting a lamp; and painting a chandelier. So basically . . you can paint with it. You've got a gallon of paint that you can paint with. Sandra, you're a fucking
trailblazer.
Honestly, isn't the point of these "X things you can do with Y" features to present new and inventive things? Shouldn't the verb be different in some of those sentences? I
know how to paint with paint. I don't know if I can also use it for caulking, or sealing off puncture wounds, or as a go-to cake frosting.
15) "Lighten Up" a feature on white linens. It's as boring as it sounds.
16) "The Laundry Room: Loads of Fun." It's a 6 page spread on how to organize your laundry room.

I would make fun of the separate dark/white/colored bins if I didn't have separate clothes/household bins myself. What I
WILL make fun of is this: "inexpensive woven place mats can be transformed into handy bulletin boards. . . They're the perfect spot to pin up household keys, tiny envelopes with spare buttons, and happy photographs of the people whose clothes you're washing."
(I've had, like, 3 glasses of Chard tonight, so my only response to that is "wash your own damn clothes, biiiiiiiitch." And you should imagine that as said by
Ashley from Rock of Love Bus).
17) "Place On a Pedestal" offers ideas for five things you can do with a domed cake stand! If you're curious. . .
a) you can use it as a centerpiece with tulips!
b) you can make it into a punch bowl!
c) you can use it as a terrarium, which is hard to spell when you're drunk enough to make this magazine sound interesting!
d) you can use it as a cake stand!
YES!!!! You can use your domed cake stand
as a cake stand!!!!!!!!! The Sandra has given you permission!!!! So, do you feel liberated as fuck all now, or
what???18) "Cleaning Solutions" tells you things you can clean with lemons and shit. It's basically a rip off of an article from last month's
Real Simple, the other magazine to which I subscribe.
19) "In Community" tells you how to help charities and make poundcake. Or something. Three glasses of bad chard. Don't expect much.
20) "May Day Celebration" begins "with a history too long to print here, May Day in the United States has become a lighthearted celebration of springtime's outdoor beauty." And it goes on to become another horrible excuse to invite your girlfriends over to do shitty crafts.
This time, you're making paper cones of daisies while drinking Lemonade Champagne Cocktail. I feel like you all would punch me in the throat if I invited you over, served you one weak ass cocktail, and then made you do this crap. At the very least, you'd throw the daisies at me and say "make your own cones, biiiiiiiiiiiitch," in the Ashley voice.
21) "Growing Your Life" is the nourish/pamper yourself bullshit section with plugs for Burt's Bees products and reminders to drink water and get plenty of sleep. Best advice:
"Share yourself. Take to heart the phrase 'wake up without makeup.' Let your partner, the other half of you, see a little bit more of you each and every day."
Firstable, I wake up without makeup every day. Because sleeping with your makeup on is something you should only do if you're passed out from a drunken concussion or waking up with dudes you met when they saved you from more obnoxious dudes, and you'll be walking home this morning with your fishnets in your purse.
NOT THAT I'VE EVER DONE THAT, MOM.
Secondable. . . oh, meh. I've forgotten entirely what secondable was, but it was something along the lines of any dude who qualifies as a partner having seen me without makeup often enough not to make it a novelty, and how not wearing make up doesn't count as "sharing yourself" in any meaningful way.
22) "Cute as can Bee" teaches you how to make Spring themed cupcakes.
And it seems cute and relatively inoffensive until you
1) Cut yellow gumdrops in half.
2) To make bees wings.. .insert the rounded end of the sliced almonds
3) Using the black gel icing, pipe a circle between the almond wings for the bee's body. Add two "antennae" with the icing.

What, you thought I was kidding?
24) Tablescape time! The first one is daffodil parade, which. . .is a bunch of daffodils in vases. Again, quite disappointing.
25) "Easter Brunch" is a menu for an Easter Brunch much like the Easter Dinner I ate at 2 p.m. a few Sundays back in SoMD: ham, a green vegetable; devilled eggs; a roll.
We did
not, however, have fruit kabobs, especially not fruit kabobs that included coconut truffles. I don't know what kind of fruit
that's meant to be. You're losing touch with Middle America, Sandy.
We also did
not have "Honey Pistachio Mini Cheesecakes." We had poundcake. Like real Americans do. Oh yes.
26) The preview for the next issue, which tells me I can "celebrate the onset of summer with plenty of grilling recipes form steaks to kabobs to mouthwatering burgers" and will celebrate Father's Day, Fourht of July, and anniversaries.
27) "A Family Affair" is a menu for a Mother's Day lunchoen. it includes bacony chicken salad; pimiento cheese psta salad; and fruity pretzel salad.
Now, before you say "hey, whoa. . .what's with all the salad?" Let me share with you the ingredients for fruity pretzel salad:
2 c crushed pretzel sticks
2 c sweetened flaked coconut
3 tbsp sugar
1/2 c butter
1 oz strawberry cream cheese
1/2 c confectioners sugar
8 oz strawberry flavored nondairy whipped topping
2 c boiling water
6 oz strawberry banana gelatin
15.25 oz canned fruit cocktail (and JOOS)
10 oz frozen strawberries in heavy syrup.

Yeah. It's that ungodly looking square thing up in the upper right hand corner. It's that thing that you can't see without thinking of the
Gallery of Regrettable Foods, or like Part 5, Chapter 2 of Don DeLillo's
Underworld with all the Jell-o and vacuuming and masturbation.
(You weren't expecting that, were you?)
So I suppose the theme for Mothers' Day Lunch is "Foods of Your Cold War Childhood." Happy Mothers' Day, Ma. We hope these dishes take you back to a happier time, a time when the nuns taught you to do the rosary on your knuckles in case the Commies swooped in and started suppressing religion.
28) And then we close with a recipe for an Egg Salad Sandwich.
Two issues in, I feel like I can safely say that the worst thing about this magazine is that while it's not
good, it's not bad enough to be "so bad it's good." I mean, this is awful,
yes. But it's not awful in any particularly amusing or diverting way.
Unless you drink $10 of wine from Target beforehand. In which case, even the DWTS results show will seem amusing, once you get over the fact that LT was robbed, yo. That waltz was the bomb.
* The others being my sister's advice not to tuck my chin because it makes me "look like a nun" and making sure that at least part of my hair covers my giant five-head.